RSContact me

Senior operations generalist · Berlin

I work alongside executives to get things done: finance, legal, people, go-to-market and the systems underneath. No problem left unsolved, no challenge too big.

  • Ex-Apple, Twitter, Meta
  • Four companies founded, two sold
More about meSee the work
A flat white with a rosetta in a speckled ceramic cup, seen from above
Go on, give it a stir.

01 / About

Fig. 01 · The short version

Reza plating a dish at a restaurant kitchen pass, order tickets on the rail above

I’m the person executives bring in when something has to work and there isn’t a playbook for it yet.

I shipped eight flagship launches at Apple, helped scale Twitter’s engineering org from 45 to 75 people, led engineers across six locations at Meta, and built Atlas Metrics’ security and compliance from zero. I have also founded four companies and sold two of them.

My work sits alongside the CEO and the leadership team: finance, legal, HR, partnerships, sales and the systems that hold it all together. I’m as comfortable in a codebase as in a forecast or a contract, and when the right tool doesn’t exist, I build it.

Away from work I host dinner parties, shoot portraits and events, travel as much as I can, snowboard, and take my coffee seriously.

Interested inCompliancePolicyLegalAI

House rules

How I work

  1. 01

    Prep before service

    The forecast, the contract and the launch checklist are done before anyone asks for them.

  2. 02

    Taste as you go

    At Capch we ran a build, measure, learn loop every week, fed by in-person research and watching people use the app.

  3. 03

    Keep a clean station

    At Atlas Metrics that meant rebuilding HRIS, device management and access control, and cutting more than €100K a year in spend.

  4. 04

    Know when to 86 it

    When usage data showed Capch’s core feature was the wrong one, I wound the app down and kept the transfer engine. It became Graith CTS.

02 / Work

Fig. 02 · On the pass

Products and tools I have built, oldest ticket first. Most are not publicly available. Open any ticket for the details, and ask me about the rest.

Firing
In development, not public yet
Private
Built and running, not public
86'd
Retired, no longer available
Sold
Acquired, no longer mine to show
Served
Open source, public on GitHub
  1. Order 01Tbl 1The DiaryPutting the patient in control.Read ticketSold
  2. Order 02Tbl 1CapchOriginal quality. Private.Read ticket86'd
  3. Order 03Tbl 1CorroviaThe evidence layer for professional identity.Read ticketPrivate
  4. Order 04Tbl 1DocVerifyAnswers from your documentation, with proof.Read ticketServed
  5. Order 05Tbl 1Graith CTSA mobile transfer engine that finishes the job.Read ticketPrivate
  6. Order 06Tbl 1FullDropFull-quality photos. Any phone.Read ticketFiring
  7. Order 07Tbl 1WinnowThe CRM cleaner.Read ticketPrivate
  8. Order 08Tbl 1KollegAn HRIS for small companies that would rather not run one.Read ticketPrivate
  9. Order 09Tbl 1OrchardYour Apple devices, working as one.Read ticketFiring

Order 01 / 09 · Tbl 1

03 / Story

Fig. 03 · Seed to cup

Every good cup goes through the same six stages. Here is how mine went.

  1. A coffee seedling breaking through dark soil

    01Age 13

    Planting

    It starts earlier than you think.

    I started my first company at 13. I have been building and running things ever since.

    • First company at 13
  2. A hand picking ripe red coffee cherries from the branch

    022011 to 2016

    Picking

    The first real harvest.

    I co-founded The Diary, a digital-health platform that put a patient’s own record in front of their doctor. As CPO I owned product and partnerships, grew the team from 4 to 12, and saw it through to an acquisition.

    • ~$3.9M raised incl. Series A
    • Team 4 → 12
    • Acquired, 2016
  3. Coffee beans drying on a raised bed, raked into rows

    032016 to 2021

    Processing

    Stripped back to what matters.

    Military service, then three years as Director of Operations for a construction company running field teams of about 50. This is where I learned to plan, sequence and deliver under pressure, on time and on budget.

    • 20+ multimillion-dollar projects
    • ~95% on time
    • ~98% on budget
  4. Coffee beans tumbling in a drum roaster

    042021 to 2024

    Roasting

    High heat, fixed ship dates.

    Eight flagship launches at Apple. Engineering manager at Twitter, then Meta. On the side, I took an EV rental business from $12K to about $500K ARR in under a year, and sold it.

    • 8 flagship Apple launches
    • Twitter org 45 → 75
    • $12K → $500K ARR
  5. Freshly ground coffee falling from a burr grinder

    052024 to 2026

    Grinding

    Fine, even, every time.

    Head of QA at PREMATCH, where I built the release process from nothing. CISO at Atlas Metrics, taking the company to GDPR, ISO 27001 and SOC 2 readiness. Then Capch, from idea to public beta in eight weeks.

    • Delivery ~40% faster
    • €100K+ a year saved
    • 30+ builds to the App Store
  6. An espresso shot pouring into a small glass

    062026, now

    Brewing

    Everything in one cup.

    Everything from the earlier stages, in one cup. Today I work alongside executives across finance, legal, people, go-to-market and the systems underneath, and I’m building FullDrop on a patent-pending transfer engine I designed.

    • Senior operations generalist
    • Founder, FullDrop

04 / Career

Fig. 04 · The service log

  1. 2026–NowChief of StaffQoreloAI agents for SAP transformation
    • Operating lead working directly with the CEOs: finance, legal, HR, partnerships, marketing, Nordic sales and administration.
    • Built the cash and operating forecast and ran grant and R&D tax-credit applications.
    • Restructured the contract framework into a short signable commercial section, with legal terms moved to annexes.
    • Designed and coded an HRIS instead of buying one, and shipped a full feature integration into the product.
  2. 2026–NowFounder & CEOFullDropFull-quality photo and video sharing, iPhone and Android
    • Building a private, full-quality way to send photos and videos between any two phones.
    • Runs on Graith CTS, the patent-pending transfer engine I built, delivered as Swift and Kotlin SDKs.
  3. 2025–2026Co-founder & CEOCapchConsumer social, iOS
    • Idea to public beta in about 8 weeks, then to the App Store across 30+ builds.
    • Ran a weekly build, measure, learn loop from in-person user research and observed usage.
    • Owned support, operations, metrics, the investor narrative and fundraising materials.
    • Wound the app down when usage data showed the core feature was the wrong one, and kept the transfer technology.
  4. 2024–2025Chief Information Security OfficerAtlas MetricsB2B ESG compliance SaaS
    • Joined as QA Manager and was made CISO two weeks later.
    • GDPR, ISO 27001 and SOC 2 readiness, with 40+ policies built into day-to-day operations.
    • Rebuilt HRIS, device management and access control, and cut more than €100K a year in spend.
  5. 2024Head of QAPREMATCHSports fan engagement
    • Built the first quality and release function and hired a team of 4.
    • Introduced automated testing, a CI/CD pipeline and go/no-go launch criteria. Delivery efficiency improved about 40%.
  6. 2023–2024Co-founder & CEOHijabi RentalsEV mobility operations
    • $12K to about $500K ARR in under 12 months, 2 to about 50 employees, sold about 10 months after launch.
    • Built hiring, training, scheduling, routing, fleet management, support, pricing and unit economics from scratch.
    • Expanded from the Bay Area to Austin and Las Vegas on playbooks the local teams ran on their own.
    • Ran the business alongside a full-time role managing 15 engineers at Meta.
  7. 2023–2024Engineering ManagerMetaConsumer hardware and software launches
    • Led 15 engineers across 6 locations and owned release readiness.
    • Test and launch infrastructure that improved operational efficiency about 65% and cut defect rates about 45%.
  8. 2022–2023Engineering ManagerTwitterMulti-team engineering organization
    • Scaled the organization from about 45 to about 75 people across teams and time zones.
    • One release standard shared by product, security and compliance. Defect resolution time dropped about 50%.
    • Leadership development and feedback systems that improved retention about 15%.
  9. 2021–2022Senior QA LeadAppleFlagship launches
    • Shipped 8 flagship launches: three AirPods generations, two iPhone/iOS releases, two Apple Watch releases and one Apple TV.
    • Cut customer-reported issues about 20% and vendor failure-analysis turnaround about 35%.
  10. 2018–2021Director of OperationsJones Construction BrosRailroad construction
    • Ran day-to-day operations for field teams of about 50 across multiple active sites.
    • Delivered 20+ multimillion-dollar projects, about 95% on time and 98% within budget.
  11. 2016–2017Military serviceActive duty
  12. 2011–2016Co-founder & CPOThe Diary CorporationDigital health
    • Raised about $3.9M including a Series A, working directly with investors and the board.
    • Grew the team from 4 to 12 and improved retention about 50% using customer feedback and usage data.
    • Built the partnerships and distribution behind its growth, and set up the 2016 acquisition by a health-tech firm.

Where I have worked

  • QoreloQorelo2026
  • FullDropFullDrop2026
  • CapchCapch2025
  • Atlas MetricsAtlas Metrics2024
  • PREMATCHPREMATCH2024
  • Hijabi RentalsHijabi Rentals2023
  • MetaMeta2023
  • TwitterTwitter2022
  • AppleApple2021
  • Jones Construction BrosJones Construction Bros2018
  • The DiaryThe Diary2011

The pantry

Finance and operations

  • Cash and operating forecasts
  • Budgeting and unit economics
  • Grants and R&D tax credit
  • Fundraising and board relations
  • Vendor negotiation

Legal and compliance

  • Partner, customer and employment agreements
  • Contract framework design
  • GDPR, ISO 27001, SOC 2

People

  • Hiring and onboarding programs
  • HRIS design
  • Org design
  • Distributed teams

Go-to-market

  • Outbound sales
  • Partnerships
  • Conference sponsorships
  • Website, SEO and GEO

Technical

  • Swift in production
  • Internal tools
  • CRM migration
  • CI/CD and release process

Education

  • M.S. Computer Science, University of Maryland

05 / Contact Fig. 05 · The last cup

Let’s get acoffee.

Hiring a Chief of Staff or operating lead, building something that needs its back office set up, or curious about one of the tickets. Email is the fastest way to reach me.

Contact me